Tires to Watch in 2024: Welcome to ‘Tires to Watch in 2024,’ where we dive into the most highly anticipated tire products of 2024. From whispers of innovation in the rumor mill to confirmed releases set to reshape the road, our guide is your first look at what’s rolling out next. Join us as we preview the groundbreaking tire products poised to make their mark in 2024.
Table of Contents
Tires to Watch in 2024
Michelin Pilot Sport S5
The Michelin Pilot Sport 4S, an icon in the ultra-high-performance (UUHP) summer tire segment, has set a towering benchmark with its advanced tread compound and exceptional handling. Dominating the press tests with 8 wins out of 15, this tire is acclaimed for its superior dry handling and balanced performance, boasting top rankings on Tire Rack and Consumer Reports. As we await the broader release of its successor, the Michelin Pilot Sport S5, the anticipation is high.
The S5 has made an exclusive early debut in 2023 as an original equipment (OE) version on select premium vehicles from Ferrari, Mercedes-Benz, Porsche, and Tesla. With the replacement version still on the horizon, the tire world is eager to see how the Pilot Sport S5 will advance the legacy of its predecessor, promising enhanced performance and innovation. As the Pilot Sport 4S continues to impress with its durability and balanced excellence, the upcoming Pilot Sport S5 is poised to redefine the UUHP category once again.
Continental Viking Contact 8
The Continental Viking Contact 7 has firmly established its legendary status in the studless Nordic tire segment, dominating icy and snowy terrains with unparalleled performance. Over seven years, this tire has consistently clinched the top spot in the most demanding conditions, boasting an impressive 24 out of 27 victories in press tests. Key accolades include leading the 2022 Tyre Reviews Studless Winter Tire Test and multiple wins in Vi Bilägare and Za Rulem winter tests. Renowned for its exceptional grip on ice and snow, the Viking Contact 7 has set a high bar for its successor, the Viking Contact 8.
As we eagerly anticipate the arrival of the Continental Viking Contact 8, the tire world is buzzing with excitement to see how it will build on the formidable legacy of its predecessor, promising even greater advancements in performance and safety in extreme cold weather. The Viking legacy is set to continue with the next evolution in studless winter tire technology.
Falken Wildpeak AT4W
The anticipation is high for the Falken Wildpeak AT4W, set to build upon the formidable reputation of its predecessor, the AT3W, a standout in the all-terrain tire market since 2015. With its acclaimed performance in wet conditions and robust off-road capabilities, the AT3W has been a favorite among drivers, earning the title of best all-terrain tire in the BOB JANE T-MARTS 2022 test. Its aggressive design and deep tread grooves have set the stage for the AT4W’s expected advancements.
As enthusiasts eagerly await the release, the Wildpeak AT4W is anticipated to elevate this legacy with enhanced features and even greater reliability. The market is buzzing with the promise of the AT4W continuing the tradition of excellence, ready to tackle diverse terrains with superior grip, stability, and safety. The journey ahead looks promising, with the AT4W aiming to carry forward the accolade-winning performance of its predecessor.
Continental Max Contact MC7
Anticipation is mounting for the Continental Max Contact MC7, rumored to launch in mid-2024, as it aims to redefine the ultra-high-performance tire market. Poised to build on the solid foundation of its predecessor, the MC6, the MC7 is expected to push the boundaries of wet and dry performance, handling, and durability. Enthusiasts and drivers alike are keen to see if it will finally eclipse the renowned Michelin Pilot Sport series.
As the MC7’s launch approaches, it carries the legacy of the MC6’s strengths and aims to address its predecessor’s shortcomings. The tire community eagerly awaits its advanced features, anticipating improvements in aquaplaning resistance, noise reduction, and overall grip. The question on everyone’s mind is whether the Continental Max Contact MC7 will surpass its rivals and set a new benchmark in the ultra-high-performance tire segment, marking a significant shift in driver preference and industry standards.
Conclusion
As we gear up for 2024, the tire industry is set to roll out some truly revolutionary products. With the highly anticipated launches of the Continental Viking Contact 8, Michelin Pilot Sport S5, Falken Wildpeak AT4W, and Continental MaxContact MC7, drivers have much to look forward to. Each of these upcoming tires promises to build on the formidable legacies of their predecessors, offering improved performance, enhanced safety, and superior handling to meet the diverse needs of modern drivers.
But the excitement doesn’t stop there. 2024 is also expected to see a flurry of EV-specific products designed to cater to the unique demands of electric vehicles, promising lower rolling resistance for extended range, and quieter ride comfort. Additionally, as sustainability becomes increasingly important, we anticipate a range of eco-friendly tire options from various manufacturers, focusing on reduced environmental impact without compromising performance. These innovations are set to redefine our driving experience, combining cutting-edge technology with a commitment to a greener future. As we approach 2024, the horizon looks promising with these advancements driving us forward into a new era of mobility.