Tire Brands Toyo Tires Owns: Toyo Tires owns a diverse portfolio of tire brands that cater to various market segments. From the quality segment Toyo brand to the specialized offerings of Nitto and Silverstone, Toyo has something for every consumer. Join us as we explore the exciting journey of Toyo Tires, ranked as the 11th largest tire manufacturer in the world!
Table of Contents
Tire Brands Toyo Tires Owns:
Based on the currently available public information, Toyo Tires owns the tire brands as displayed above. A short breakdown of each tire brand can be found below:
1. Toyo Tires
- Established: 1945
- Acquired by Toyo: Original brand
- Popular Products:
- Toyo Proxes series (high-performance sports tires)
- Toyo Open Country series (SUV and light truck tires)
- Toyo Extensa series (all-season tires)
Toyo, established in 1945, is the flagship brand known for its innovative and high-performance tire solutions. The Toyo brand has positioned itself as a highly competitive player in the quality segment. Popular products include the Toyo Proxes series, which is favored for high-performance sports cars, the Open Country series, which is ideal for SUVs and light trucks, and the Extensa series, which offers reliable all-season performance.
Interesting fact: Bridgestone currently owns 3.3% of Toyo Tires, while Toyo itself holds about a 0.5% stake in Bridgestone. In addition to its stake in Toyo, Bridgestone also owns a stake in Nokian Tires.
2. Nitto
- Established: 1949
- Acquired by Toyo: 1979
- Popular Products:
- Nitto NT series (high-performance tires)
- Nitto Terra Grappler series (all-terrain tires)
- Nitto Ridge Grappler series (hybrid terrain tires)
Established in 1949 and acquired by Toyo in 1979, Nitto is recognized for its off-road tire offerings. It is positioned as a off road premium segment specialist brand. Key products include the Nitto NT series, known for its superior performance in sports cars, the Terra Grappler series for versatile all-terrain use, and the Ridge Grappler series, which combines off-road capability with on-road comfort.
3. Silverstone
- Established: 1988
- Acquired by Toyo: 2010
- Popular Products:
- Silverstone AT series (all-terrain tires)
- Silverstone FT series (highway terrain tires)
- Silverstone MT series (mud terrain tires)
Founded in 1988 in Malaysia and acquired by Toyo in 2010, Silverstone is known for its robust and reliable tire solutions, particularly for challenging terrains. Silverstone is clearly positioned in the budget brand segment. Notable products include the Silverstone AT series for all-terrain use, the FT series for highway terrain, and the MT series for mud terrain, making it a popular choice among off-road enthusiasts.
Conclusion
Toyo Tires’ diverse portfolio caters to various market segments. The flagship Toyo brand is positioned as a highly competitive quality segment brand. Meanwhile, its sub-brands Nitto is focus on the premium off road segments while Silverstone is a budget focus brand. This strategic approach has positioned Toyo Tires as the 11th largest tire manufacturer in the world.