Tire Brands Hankook Owns: Hankook Tire Company owns a diverse portfolio of tire brands that cater to various market segments. From the premium quality and innovation of Hankook to the budget-friendly options of Laufenn, Kingstar, and Aurora, Hankook has something for every consumer. Join us to explore the exciting story of Hankook’s brand journey!
Table of Contents
Tire brands Hankook owns:
Based on the currently available public information, Hankook owns the tire brands as displayed above. A short breakdown of each tire brand can be found below:
1. Hankook
- Established: 1941
- Acquired by Hankook: Original brand
- Popular Products:
- Hankook Ventus series (high-performance tires)
- Hankook Kinergy series (all-season tires)
- Hankook Dynapro series (SUV and light truck tires)
- Hankook iON series (EV tires)
Hankook, established in 1941, is the flagship brand known for its innovation and high-quality tire solutions. The Hankook Ventus series is renowned for its high-performance capabilities, the Kinergy series offers reliable all-season performance, and the Dynapro series is popular for SUVs and light trucks, providing excellent durability and traction. In recent years, Hankook has been focusing on EV tires, offering a full range of products including summer, all-season, and winter-specific EV tires.
Interesting fact: Hankook Tire was established by Bridgestone in 1941 during war times as “Chosun Tire Company” and was later renamed “Hankook Tire Manufacturing” in 1968.
2. Laufenn
- Established: 2015
- Acquired by Hankook: Original brand
- Popular Products:
- Laufenn G Fit series (all-season tires)
- Laufenn X Fit series (SUV and light truck tires)
- Laufenn S Fit series (performance tires)
Launched in 2015, Laufenn is a budget-friendly brand under Hankook, targeting cost-conscious consumers. The Laufenn G Fit series provides reliable all-season performance for passenger cars, the X Fit series caters to SUVs and light trucks, and the S Fit series is designed for performance vehicles, offering a balance of quality and affordability.
3. Kingstar
- Established: 1998
- Acquired by Hankook: Original brand
- Popular Products:
- Kingstar Road Fit series (all-season tires)
- Kingstar K106 series (summer tires)
- Kingstar Winter Fit series (winter tires)
Established in 1998, Kingstar is another Hankook brand focused on delivering reliable and economical tire solutions. The Kingstar Road Fit series offers dependable all-season performance, the K106 series is designed for summer driving, and the Winter Fit series provides excellent traction and safety in winter conditions.
4. Aurora
- Established: 1980
- Acquired by Hankook: Original brand
- Popular Products:
- Aurora Route Master
Founded in 1980, Aurora is a brand under Hankook known for its commercial & passenger car tire options. The brands is mostly sold outside of Korea with notable brand names such as Route Master. It is positioned by Hankook as a budget segment brand.
Conclusion
Hankook’s diverse portfolio of tire brands caters to various market segments. The flagship Hankook brand is well-known for its premium quality and innovation. Meanwhile, Laufenn, Kingstar, and Aurora target budget-conscious consumers in different regions across the world. This strategy has allowed Hankook to expand significantly, currently ranking as the 7th largest tire manufacturer in the world.