Tire Brands Goodyear Owns: Goodyear has a diversified tire brand portfolio that often goes unnoticed by consumers. This strategic segmentation includes high-quality brands like Dunlop and Cooper, as well as budget-friendly options such as Kelly-Springfield, Fulda, Sava, and Debica, catering to a wide range of market needs. Join us as we explore each of these brands and their unique offerings!
Table of Contents
Tire brands Goodyear owns:
Based on the currently available public information, Goodyear owns the tire brands as displayed above. A short breakdown of each tire brand can be found below:
1. Cooper
- Established: 1914
- Acquired by Goodyear: 2021
- Popular Products:
- Cooper Discoverer series (SUV and light truck tires)
- Cooper Zeon series (performance tires)
- Cooper Evolution series (all-season tires)
Founded in 1914 and acquired by Goodyear in 2021, Cooper is a well-regarded brand known for its off road and light truck tires. Notable products are the Cooper Discoverer series for SUVs and light trucks, the Zeon series for performance vehicles, and the Evolution series for all-season driving.
2. Dunlop (North America, Europe, Australia, and New Zealand)
- Established: 1889
- Acquired by Goodyear: Results of 2015 dissolvement of the global joint venture with Sumitomo (Goodyear owns Dunlop brand in North America, Europe, Australia, and New Zealand)
- Popular Products:
- Dunlop Sport Maxx series (high-performance tires)
- Dunlop SP Winter series (winter tires)
- Dunlop Grandtrek series (SUV and off-road tires)
Established in 1889, Dunlop is mainly owned by Sumitomo except in North America, Europe, Australia, and New Zealand, where Goodyear retains ownership. This arrangement is a result of the 2015 dissolution of the global joint venture between Goodyear and Sumitomo. Dunlop is renowned for its high-performance and motorsport heritage, with notable products including the Dunlop Sport Maxx series for performance vehicles, the SP Winter series for winter conditions, and the Grandtrek series for SUVs and off-road use. In recent years, Goodyear has considered selling off its Dunlop brand ownership to raise more capital.
3. Kelly-Springfield
- Established: 1894
- Acquired by Goodyear: 1935
- Popular Products:
- Kelly Edge series (all-season tires)
- Kelly Safari series (SUV and light truck tires)
Founded in 1894 and acquired by Goodyear in 1935, Kelly-Springfield offers reliable and affordable tire options. Key products include the Kelly Edge series for all-season driving and the Kelly Safari series for SUVs and light trucks.
4. Fulda
- Established: 1900 (Germany)
- Acquired by Goodyear: 1966
- Popular Products:
- Fulda Kristall series (winter tires)
- Fulda EcoControl series (all-season tires)
- Fulda SportControl series (performance tires)
Established in 1900 in Germany and acquired by Goodyear in 1966, Fulda provides quality tires with a focus on performance and efficiency. Popular products are the Fulda Kristall series for winter conditions, the EcoControl series for all-season use, and the SportControl series for performance driving.
5. Sava
- Established: 1921 (Slovenia)
- Acquired by Goodyear: 1998
- Popular Products:
- Sava Intensa series (performance tires)
- Sava Eskimo series (winter tires)
- Sava Perfecta series (summer tires)
Founded in 1921 in Slovenia and acquired by Goodyear in 1998, Sava is known for offering cost-effective tire solutions. Key offerings include the Sava Intensa series for performance, the Eskimo series for winter driving, and the Perfecta series for summer use.
6. Debica
- Established: 1937 (Poland)
- Acquired by Goodyear: Majority ownership in 1995
- Popular Products:
- Debica Passio series (all-season tires)
- Debica Presto series (performance tires)
- Debica Frigo series (winter tires)
Established in 1937 in Poland and majority-owned by Goodyear since 1995, Debica specializes in budget-friendly tires. Popular models include the Debica Passio series for all-season use, the Presto series for performance, and the Frigo series for winter conditions.
7. Mickey Thompson
- Established: 1963
- Acquired by Goodyear: Through Cooper in 2021
- Popular Products:
- Mickey Thompson Baja series (off-road tires)
- Mickey Thompson Street Comp series (performance tires)
- Mickey Thompson Deegan 38 series (all-terrain tires)
Established in 1963 and acquired by Goodyear through Cooper in 2021, Mickey Thompson is famous for its off-road and performance tires. Key products include the Baja series for off-road enthusiasts, the Street Comp series for high-performance street driving, and the Deegan 38 series for all-terrain versatility. The brand is well-regarded in the off-road community for its innovative designs and rugged reliability.
Conclusion
Goodyear owns a diverse portfolio of tire brands catering to various market segments. The flagship Goodyear brand is well-positioned in the premium segment, with Mickey Thompson being a specialty premium brand for off-road enthusiasts. While Dunlop & Cooper, are positioned in the quality segment. In contrast, Kelly-Springfield, Fulda, Sava & Debica specializes in budget-friendly tires. This strategic brand positioning allows Goodyear to meet a wide range of consumer needs globally.