Tire Brands Continental Owns

Tire Brands Continental Owns: In the tire industry, major manufacturers like Continental own a variety of brands to cater to different market segments, including premium, quality, and budget ranges. This strategy helps them meet diverse consumer needs and preferences. In this article, we will explore the range of brands owned by Continental, detailing their offerings and market positions.

Tire brands Continental owns:

Based on the currently available public information, Continental owns 7 tire brands (see graph above), as summarized below:

1. General Tire

• Established: 1915
• Acquired by Continental: 1987
• Popular Products:
  • General Grabber series (off-road and all-terrain tires)
  • General Altimax series (all-season tires)
  • General G-MAX series (high-performance tires)

Established in 1915 and acquired by Continental in 1987, General Tire is recognized for its robust and reliable products. It is the most popular second brand of Continental with a big footing in America where is its founded. Key offerings include the General Grabber series, favored for off-road performance, and the Altimax series, known for all-season versatility.

2. Uniroyal (Europe)

• Established: 1892
• Acquired by Continental: 1979 (European operations)
• Popular Products:
  • Uniroyal RainSport series (rain and wet-condition tires)
  • Uniroyal AllSeasonExpert series (all-season tires)
  • Uniroyal SnowMax series (winter tires)

Uniroyal, a brand established in 1892 and acquired by Continental in 1979 for its European operations (Michelin owns its North America operations), is known for its excellent wet-weather performance. Uniroyal is position as a quality segment brand by Continental. Key products include the Uniroyal RainSport series and the AllSeasonExpert series.

3. Semperit

• Established: 1906 (Austria)
• Acquired by Continental: 1985
• Popular Products:
  • Semperit Speed-Life series (performance tires)
  • Semperit Master-Grip series (winter tires)
  • Semperit Van-Life series (van and light truck tires)

Established in 1906 in Austria and acquired by Continental in 1985, Semperit offers high-quality tires with a focus on safety and performance. It has been mainly positioned as a mid to budget tire segment by Continental. The Semperit Speed-Life series is popular for its performance, while the Master-Grip series is well-regarded for winter driving.

4. Barum

• Established: 1948 (Czech Republic)
• Acquired by Continental: 1993
• Popular Products:
  • Barum Bravuris series (summer tires)
  • Barum Polaris series (winter tires)
  • Barum Vanis series (commercial van tires)

Barum, founded in 1948 in the Czech Republic and acquired by Continental in 1993, provides budget-friendly options with dependable performance. Notable products are the Barum Bravuris summer tires and the Polaris winter tires.

5. Gislaved

• Established: 1893 (Sweden)
• Acquired by Continental: 1992
• Popular Products:
  • Gislaved EuroFrost series (winter tires)
    • Gislaved Nord Frost series (nordic winter tires)

Founded in 1893 in Sweden and acquired by Continental in 1992, Gislaved specializes in tires designed for harsh winter conditions in Nordic countries which includes studded & studless tires. It is currently being position by Continental as a mid quality segment brand. Popular models include the Gislaved EuroFrost series and the Nord Frost series.

6. Viking

• Established: 1931 (Norway)
• Acquired by Continental: 1992
• Popular Products:
  • Viking ProTech series (performance tires)
  • Viking WinTech series (winter tires)

Viking, established in 1931 in Norway and acquired by Continental in 1992, offers reliable and affordable tire options. It is used by Continental as a budget segment brand. Notable products are the Viking ProTech series for summer performance and the WinTech series for winter conditions.

7. Matador

• Established: 1905 (Slovakia)
• Acquired by Continental: 2007
• Popular Products:
  • Matador Hectorra series (high-performance tires)
  • Matador MP series (all-season and winter tires)
  • Matador Maxilla series (van and light truck tires)

Matador, founded in 1905 in Slovakia and acquired by Continental in 2007, provides a wide range of tires for various vehicle types. Key offerings include the Matador Hectorra series for high-performance vehicles and the MP series for all-season and winter use.

Conclusion

Continental owns a diverse array of tire brands to cater to different market segments, from premium to budget. With flagship brands like Continental and General Tire, budget-friendly options such as Barum, Viking and Matador, and specialized brands like Semperit, Uniroyal & Gislaved, Continental effectively meets a wide range of consumer needs and preferences. This strategic portfolio ensures quality, performance, and reliability across various driving conditions and vehicle types.