Tire Brands Bridgestone Owns: Bridgestone owns a diverse array of tire brands that cater to various market segments, from premium to budget. Get ready for a surprise as we explore the well-known and lesser-known brands under the Bridgestone umbrella, each offering unique products to meet every driver’s needs!
Table of Contents
Tire brands Bridgestone owns:
Based on the currently available public information, Bridgestone owns the tire brands as displayed above. A short breakdown of each tire brand can be found below:
1. Firestone
- Established: 1900
- Acquired by Bridgestone: 1988
- Popular Products:
- Firestone Destination series (SUV and light truck tires)
- Firestone Firehawk series (performance tires)
- Firestone Winterforce series (winter tires)
Bridgestone’s most notable second brand, Firestone, was established in 1900 and acquired by Bridgestone in 1988. One of its biggest highlights was the Firestone and Ford tire controversy of the 1990s, which saw the new Bridgestone owners needing to defend their latest purchase in court from countless law suits. Currently Firestone is positioned as a quality segment tire brand by Bridgestone. Key products include the Firestone Destination series for SUVs and light trucks, the Firehawk series for performance vehicles, and the Winterforce series for winter driving conditions.
2. Nokian
- Established: 1932
- Acquired by Bridgestone: Partial ownership since 2003
- Popular Products:
- Nokian Hakkapeliitta series (winter tires)
- Nokian WR series (all-season tires)
- Nokian Rotiiva series (SUV and light truck tires)
Founded in 1932, Nokian is known for its expertise in winter tires. Bridgestone, which had been a significant shareholder since 2003, reduced its shareholding in Nokian from 9.96 percent to 3 percent in 2020. Nokian is considered a premium winter tire segment manufacturer. Popular products from Nokian include the Hakkapeliitta series, renowned for excellent winter performance, the WR series for all-season use, and the Rotiiva series for SUVs and light trucks.
3. Dayton
- Established: 1913
- Acquired by Bridgestone: 1961
- Popular Products:
- Dayton Touring series (all-season tires)
- Dayton Timberline series (SUV and light truck tires)
Founded in 1913 and acquired by Bridgestone in 1961, Dayton offers affordable and dependable tire options. It is currently position as a budget tire brand by Bridgestone. Popular models include the Dayton Touring series for all-season use and the Timberline series for SUVs and light trucks.
4. Fuzion
- Established: 2003
- Acquired by Bridgestone: Original brand
- Popular Products:
- Fuzion Touring series (all-season tires)
- Fuzion UHP Sport series (performance tires)
Launched in 2003, Fuzion is a Bridgestone brand focused on providing budget-friendly tire solutions. Notable products are the Fuzion Touring series for everyday driving and the UHP Sport series for performance-oriented vehicles.
5. Lassa
- Established: 1974
- Acquired by Bridgestone: Partnership with Brisa in 1988
- Popular Products:
- Lassa Competus series (SUV and 4×4 tires)
- Lassa Driveways series (touring tires)
Established in 1974 and partnered with Bridgestone through Brisa in 1988, Lassa offers reliable tires for various applications. Lassa is currently positioned as a budget brand. Key offerings include the Lassa Competus series for SUVs and 4×4 vehicles, and the Driveways series for touring.
Conclusion
Bridgestone owns a diverse portfolio of tire brands catering to various market segments. The flagship Bridgestone brand is well-positioned in the premium segment, with Firestone as a notable second brand in the quality segment. Nokian holds a unique position as a premium winter tire specialist. Meanwhile, Dayton, Fuzion, and Lassa specialize in budget-friendly tires. This strategic brand positioning allows Bridgestone to meet a wide range of consumer needs globally.