Continental is a German automotive manufacturer which mainly supplies products to the original equipment manufacturers. Its first foray into the Malaysia market came as the technological partner of Sime Darby tires in 2002. Along the years, Continental’s share of the joint venture grew higher and eventually in 2012 Continental took 100% ownership. Continental is primary a big brand in Europe but fairly weak in both the America & APAC market. As part of the deal when it took over Sime Darby’s deal, Continental also obtain the rights to Dunlop in Malaysia, Brunei & Singapore. Continental has 3 plants in APAC (Malaysia-Alor Setar, China-Hefei & Thailand-Rayong).
| Segment | Product |
| Comfort | Comfort Contact 6 |
| Touring | Max Contact 6 |
| UHP | – |
| SUV | Ultra Contact 6 SUV |
Continental’s Core APAC tirelines
When it comes to press test wins, Contiental rein supreme wining 38% of the time. They do have a range of good products which all segments contributed a fair share of winners. Most notably the winter contact TS860 which has won 50% of the press test it has entered.
| Press test wins percentage | 38% |
| Tireline with the most wins. | Winter Contact TS 860 (10 wins out of 20 test) |
Continental’s press test record
Continental
| Comfort | Touring | UHP | All season | Winter | Nordic stud | Nordic soft | Total | % | |
| Continental | EcoContact 6 | PremiumContact 6 | SportContact 6 | AllSeason Contact | Winter Contact TS 860 | Ice Contact 3 | Viking Contact 7 | ||
| 1st | 0/4 | 12/31 | 3/11 | 4/20 | 10/20 | 5/8 | 6/10 | 40/104 | 0.38 |
| 2nd | 0/4 | 6/31 | 3/11 | 3/20 | 4/20 | 2/8 | 1/10 | 19/104 | 0.18 |
Continental press test results for its current tire lineup.