Yokohama Advan Sport V107 vs Continental PremiumContact 7: The Yokohama Advan Sport V107, launched in 2018, has been a solid performer in the ultra-high-performance (UHP) tire segment, known for its balance of comfort and sporty handling. However, the game changed in 2022 with the arrival of the Continental PremiumContact 7, which quickly established itself as the de facto best tire to beat in the UHP and touring segments. With the PremiumContact 7 setting new benchmarks, the stage is set for an intense showdown between these two contenders, each vying for supremacy in the competitive UHP segment.
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Results: Yokohama Advan Sport V107 vs Continental PremiumContact 7
Results below were taken from the 2023 Tyre Reviews Performance Tyre Test while includes 6 latest UHP tires in the European market. The graph below shows the comparison between Yokohama Advan Sport V107 vs Continental PremiumContact 7 based on the relevant performance category. The Yokohama Advan Sport V107 was set as a reference hence at the 100% mark.
The tire size of interest is a 225/40R18 which is a common tire size for Toyota GR Yaris and Volkswagen Golf GTI. You can check out our latest tire size table for more information. The testing vehicle of choice is Volkswagen Golf.
Wet
In wet braking, the Continental PremiumContact 7 outperforms the Yokohama Advan Sport V107 with a shorter stopping distance of 27.1 meters compared to 29.7 meters, a difference of 2.6 meters. For wet handling, the PremiumContact 7 completes the course faster at 92.06 seconds, while the Advan Sport V107 takes 94.6 seconds, showing a performance gap of 2.54 seconds.
In terms of subjective wet handling, the PremiumContact 7 scores higher with 9.8 out of 10 points, slightly ahead of the Advan Sport V107, which scores 9 out of 10. The PremiumContact 7 also excels in straight-line aquaplaning resistance, achieving a higher slipping speed of 80.9 km/h compared to 76.8 km/h for the Advan Sport V107, demonstrating better grip in wet conditions.
PremiumContact 7:
- +10% in wet braking
- +3% in wet handling (lap time)
- +4% in wet handling (subj)
- +5% in straight aquaplaning
Dry
In dry braking, the Continental PremiumContact 7 performs better than the Yokohama Advan Sport V107, stopping at 33.41 meters compared to 34.68 meters—a difference of 1.27 meters. For dry handling, the Yokohama Advan Sport V107 is slightly quicker around the track, completing it in 73.58 seconds, while the PremiumContact 7 takes 74.12 seconds, showing a marginal difference of 0.54 seconds. In terms of subjective dry handling, the PremiumContact 7 edges out with a score of 9.5 out of 10, compared to the Advan Sport V107’s 9.2 out of 10, indicating slightly better driver feedback and control.
PremiumContact 7:
- +4% in dry braking
- -1% in dry handling (lap time)
- +1% in dry handling (subj)
Mileage
In terms of mileage, the Continental PremiumContact 7 significantly outlasts the Yokohama Advan Sport V107, achieving a wear performance of 25,802 km compared to the V107’s 20,728 km—a difference of 5,074 km. When looking at abrasion rates, the PremiumContact 7 also shows better durability, with an abrasion rate of 75.9 mg/km/t compared to the higher 92 mg/km/t of the Advan Sport V107, indicating it wears down more slowly over time.
PremiumContact 7:
- +24% in mileage
- +21% in abrasion
Noise Vibration & Harshness (NVH)
When it comes to comfort, the Continental PremiumContact 7 clearly outperforms the Yokohama Advan Sport V107, scoring a perfect 10 out of 10, while the V107 scores 9 out of 10, indicating a more comfortable ride. In terms of exterior noise levels, the PremiumContact 7 is also quieter, producing 71.9 dB compared to the slightly louder 72.9 dB of the Advan Sport V107, making it a more refined choice for those prioritizing a quieter drive.
PremiumContact 7:
- +5% in subjective comfort
- +1% in exterior noise (-1 dB)
Rolling Resistance
In rolling resistance performance, the Continental PremiumContact 7 is more efficient than the Yokohama Advan Sport V107, with a lower rolling resistance of 8.4 N/kN compared to 10.2 N/kN for the V107. This indicates that the PremiumContact 7 offers better fuel efficiency and lower energy consumption during driving.
PremiumContact 7:
- +21% in rolling resistance
Price
For the tire size 225/40 R18, the Continental PremiumContact 7 is priced at €94, while the Yokohama Advan Sport V107 costs €97. This makes the PremiumContact 7 about 3% cheaper than the Advan Sport V107. We were surprised to see that the Continental, with its superior performance in several categories, comes at a lower price than the Yokohama!
Tire size: 225/40 R18
Advan Sport V107: €97
PremiumContact 7: €94
Difference: -3% more cheaper for PremiumContact 7.
Summary
From a tire expert’s perspective, the Continental PremiumContact 7 dominated the comparison due to its superior performance across multiple key areas. It demonstrated exceptional wet and dry braking, faster handling times, and better subjective handling scores, making it a top choice for safety and control. Additionally, its impressive mileage, lower rolling resistance, and quieter ride set new standards in comfort, efficiency, and longevity. Surprisingly, it also comes at a lower price than its competitor, the Yokohama Advan Sport V107, offering outstanding value without compromising quality. This combination of performance, comfort, durability, and cost-effectiveness solidifies the PremiumContact 7 as the tire to beat in the UHP and touring segments.
Dr Edwin Pang