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How to measure Rolling Resistance?: As global warming topics heats up the news circle, people has been paying more attention to sustainability topics and in particular rolling resistance for tires. So what is actually rolling resistance? The rolling resistance is defined as the energy loss per distancetraveled by the vehicle due to nonelastic deformations of …

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Technology leader Michelin: Ask anyone who works in the tire industry on who is the leading technology company and the word Michelin is frequently repeated. For the last 2 decades, Michelin has out paced its rivals in terms of innovation and has constantly produce products which leave their competitors envy. While most of the common …

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