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Dr Edwin Pang

Is Hankook a premium tire brand?: For the last 30 years, the tire industry has been dominated by big players such as Michelin, Bridgestone, Continental , Goodyear & Pirelli. The tire brands mentioned are hugely popular among consumers and chances that you have used one of them before. With the recent publication of the world’s …

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Tire Press Test Summary: The fundamental question people would ask before purchasing a tire would be “what is the performance of the tire ? ” Most of the tire consumer in Europe rely on the tire test results commonly published by auto magazines and motor clubs to help them decide which tire to choose. Hence …

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EU vs Korean vs Japan label: Since the introduction of tire labels by Japan in 2010, the European Union & Korea has followed suit in 2012 while brazil started theirs in 2016. The label was introduce with the intention that consumers are able to distinguish the performances of the tires through the label and make …

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As announced late last year of 2020, Michelin launched a dedicated tire line focus on the electric mobility trend called Michelin e.Primacy . This does not come as a surprise as you can see how the market has been reacting to electric vehicles. Especially Tesla which has sold over 235,000 electric cars in the 2020 …

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